Wednesday, August 17, 2011

Why do you think it is that Mayweather Jr. & Pacquiao are the only two major boxing Pay-Per-View attractions?

Great question SirVon. In order to become a true PPV star, you have to beat the current Cash Cow and the networks and media have to find you intriguing enough to market you. Money and Pac were the last ones to beat ODLH, and their complete polar personalities made them easy to market. With Money, his brash personality, y persona, and "all about the benjamins" attitude made him intriguing to watch. Whether or not you're rooting for him or against him, his personality is mesmorizing. Money wasn't a PPV star until he fought ODLH. Pacquiao is marketed as an uber-humble, "good guy" who has the hopes and dreams of an entire nation on his shoulders. It's easy for the casual fan to get caught up in that, as well as him having a very fan friendly fight. If I were trying to get my non-boxing fans friends interested in boxing, there would be no doubt that I'd have them watch a Pacquiao fight. HE didn't become a PPV star until beating ODLH. Sure, there are plenty of guys who beat ODLH who didn't become PPV stars, but I don't think they had the charisma, background story to become a PPV star or had enough potential for the media to invest in pushing them out to the public. The next PPV star has to have an interesting background, aspect of their persona, fan friendly style and a great promoter to back them up.

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